Social Shepherd Logo Link
Book a Call

Paid Advertising

Paid advertising is about precision and purpose—each campaign is designed to achieve clear objectives that align with your business goals. I create and manage ads that target the right people, focusing on key results rather than just adding to your feed.

Here’s how my approach breaks down:

1. Objective-Driven Campaigns: Campaigns are crafted with clear goals in mind, whether that’s building brand awareness, generating leads, or increasing engagement. Each ad serves a purpose, not just a presence.

2. Audience Targeting: I pinpoint your ideal audience by demographics, interests, and behaviours, ensuring ads reach people who are most likely to engage or convert.

3. Creative & Copy: Ads are built to catch attention and drive action, with visuals and copy tailored to specific objectives—be it engagement, awareness, or lead generation.

4. Budget Optimisation: Your ad spend is managed to work effectively toward your goals, adjusting along the way to make the most of your budget.

5. Monitoring & Adjustments: Campaigns are monitored daily, with real-time tweaks to ensure they stay on track and adapt to performance data.

6. Clear Objective Reporting: Each report covers progress toward your specific objectives—whether that’s reach, engagement rates, or leads generated—keeping you informed with data that matters.

My paid advertising is focused on results-driven objectives, ensuring each campaign contributes meaningfully to your business growth.

Tim Brooks
Head of Global Marketing, NY Tractor Parts

Working with John has been amazing. Not only has he been able to take the weight off my shoulders regarding our social media advertising, but his input and experience has been invaluable in creating and managing our content. We've achieved some phenomenal results in a very short space of time and we are excited to continue working with him.

Need a hand?

Message me here with your problem and I'll get back to you!

© 2024 – Social Shepherd