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About Social Shepherd

With over eight years in social media, I started Social Shepherd to bring businesses a clear approach to online growth. My focus? Generating leads, managing social pages, and running paid ads that actually work..

Social Shepherd is about getting you seen by the right people, whether through strategic ad campaigns, targeted lead generation on LinkedIn and email, or consistent social media management. If you're after empty buzzwords and colourful language, I might not be a fit. But if you want a practical approach that keeps things moving, you're in the right place.

My social media journey

After living in Barcelona and Hong Kong, 2013 – 2016 I landed a sales job in London, selling advertising space to brands on a student website. The more conversations I had with brands, the more I recognised their desire to connect on social media. With this in mind, I then built my first social media management company, Studio Appetite, in London in 2017 managing social media pages and creating content for ticketing companies, alcohol brands, cake shops and more. I then went in-house as social media manager for Vibe Tickets managing an online community of 100,000. Later, as Managing Director of Social Chaps, a Lead Generation agency, I mastered the art of B2B lead generation campaigns. I'm now packaging all that knowledge into my business, Social Shepherd.

Need a hand?

Message me here with your problem and I'll get back to you!

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